Why ‘Delight’ is Overrated in B2B/SaaS UX!
Practical design strategies that actually improve retention.
Have you ever used the word ‘delight’ in your designs? Then I’m sure you were designing consumer-facing or B2C product. There is no way that a ‘complicated B2B dashboard’ and ‘delight’ can be a part of the same sentence.
Not because B2B users don’t want delight, but because it can cost them insanely heavily.
Imagine this — Instagram drops new features ove…
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